FROM SANTA MONICA. FOR SANTA MONICA.
Greg Morena's Santa Monica story began 35 years ago when his family moved to 21st Street. After college, Greg married the girl next door, and today, Greg and his wife Yunnie are raising their two sons in the house where she grew up. As a life-long Santa Monican, local small family-business owner, Samohi volunteer, and parent, Greg will bring a unique perspective and homegrown experience to City Hall.
Growing up as a latchkey kid who spent afternoons at the YMCA and Boys and Girls Club, Greg learned that when a community comes together, all children can thrive. At 14, after his best friend was killed accidentally in a drive-by shooting, Greg came to understand the importance of our police and community working together -- not only to solve crimes, but also to prevent them. As a high school student during Samohi’s African American/Latino riots, Greg negotiated a truce between the two sides by showing them the common ground. Since then, Greg has built bridges and coalitions throughout Santa Monica.
Greg's civic engagement started as a college student when during summers, the former Samohi football player returned to coach football and track. A successful entrepreneur and financial consultant who has launched and run several small businesses, Greg is a lead volunteer organizer and mentor at Samohi’s yearly Career Day, inspiring others to follow their dreams. While completing his B.S. in Business Administration and Finance at CSUN, Greg created his first business, Players International Group, to help college athletes better manage their money while transitioning to professional leagues. As a financial advisor, he did stints as COO of Undefeated and as CFO of The Hundreds – two renowned street fashion companies. Today, Greg runs the 40-year-old family business, The Albright restaurant on the Santa Monica Pier. Greg worked to gain "green certification" of The Albright, making it the first green business ton the Pier and led efforts for the recent implementation of the Pier's organic recycling program. Greg's leadership earned him the Santa Monica 2017 Sustainable Quality Award (SQA) Grand Prize and the 2016 SQA Excellence in Stewardship of the Environment Award. As a GoSaMo Transit Management Organization, Greg works to reduce traffic and make the city more pedestrian, bicycle and alternative-transportation friendly. As a member of the City’s Audit Commission and PierLessees Association, Greg uses his business acumen to help the city become more efficient, innovate and stay in the black.
Greg is homegrown. His experiences have shaped his perspectives on the challenges facing Santa Monicans today -- and they are why he will be a Councilmember that listens to all sides, leads with compassion and thinks outside the box.
Especially now, when so much of what is great about Santa Monica is being threatened in Washington D.C., we need a local leader like Greg Morena fighting for us at City Hall -- to protect our city's diversity, to protect our model policies that keep our community healthy and strong, and to protect our forward-thinking values.
On November 6, 2018, help elect our city's next generation of leadership to the City Council -- vote for Greg Morena.